Case Study
Capturing Content for Tileyard’s TYX
As a space for creatives to collaborate and develop together, Tileyard X is a hub for innovation — situated in Europe's largest creative community, at the heart of the Tileyard campus.
And as part of TYX membership, members receive credits to be redeemed in access to their state-of-the-art facilities, quality studio space. While their concierge style service comes as standard.
It offers its members the ultimate flexibility whenever that creative itch, simply, needs a scratch.
Tileyard asked Loftworks to help out to produce some visual promotion for their new TYX membership spaces at Tileyard.
So we got stuck in — plotting our way around the range of their facilities, including audio production and podcasting suites, influencer content rooms, Dolby Atmos room and photography studio (with infinity cove).
We wanted to capture the near majestical qualities of each interior, through both video and photography, for material to be used on their website and as social cuts.
This meant shooting both landscape and portrait, offering flexibility in harnessing various platforms.
The series of short videos illustrated how easy and versatile the membership is to utilise all that Tileyard offers, from booking a suite to using the electronic rooms.
And by using different cameras, lenses and additional lighting, we really wanted to portray both the space of the rooms and the breadth of the premium equipment on offer.
Plus, while we were in the Tileyard space we took the opportunity to grab further shots of the community, other studios, and even grabbed some headshots of staff.
